Manas Kumar

I’m Manas, a Product designer with over 10 years of experience. I turn complex problems into intuitive products that drive business growth.

EXPLORE MY WORK

10 years of crafting products and experiences. Establishing design systems, shaping product strategy, and connecting experiences with business outcomes.

Design direction for complex finance.

A user-acquisition financing platform

KEY WORK

Product & design strategy

Consulting with the product design team to guide prioritisation, design quality and end-to-end execution.

Financial workflows

Translating funding requests, cohort performance, loan servicing and repayments into clear, intuitive workflows.

AI workflows for the due diligence process

Designed AI-assisted workflows to streamline due diligence for user-acquisition financing, reducing the turn around time by 25%

AI-assisted due diligence case study

Building an AI-powered wellness platform.

2M+Platform downloads
100%Increase in depositor funnel conversion
>50%Of depositors contributed by the subscription flow

An AI-powered Vedic wellness platform, created with an extremely lean team of 12 employees.

KEY WORK

Subscription experience

Shipped a subscription flow that contributed to ~50% of overall revenue

Conversion & growth

Increased depositor funnel conversion by 100% in eight months.

Content strategy

Built short- and medium-form astrology content, improving ROAS (D1 ROAS reached ~70%)

Shaping a new digital experience charter.

70K+Woodworking contractors
14%M1 retention

A technology platform for woodworking contractors and interior designers.

KEY WORK

Product strategy & architecture

Led the experience charter and UX efforts on product strategy. Designed a new information architecture and revenue funnels.

Design operations

Integrated Lean UX principles into agile development, improving the scrum team’s velocity.

Designing for scale, trust and responsible real money gaming.

1M+Marketplace transactions in 7 months
12%Improvement in game registration

Defined design processes and cultivated a culture grounded in data insights and user focus.

KEY WORK

Gaming asset marketplace

Delivered a marketplace that reached one million transactions within seven months of launch.

Trust & responsible gaming

Designed trust perception features, with NPS promoters rising from 24.6% to 31.7%, and responsible gaming journeys to safeguard players’ mental and financial well-being.

Registration experience

Optimised user flows, improving game registration by 12%.

Gaming asset marketplace Increasing deposits

Connecting in-store and digital shopping.

Research and product design across physical retail and the AJIO app.

KEY WORK

In-store kiosks

Conducted design research for offline shopping and implemented kiosk desktop interfaces deployed across 550+ Reliance Trends stores in 160 cities.

AJIO LUXE navigation

Conceptualised a navigation interface to integrate the luxury segment into a single app, supporting discovery and upselling.

Returns & exchanges

Reduced product returns by 12% by integrating a replacement flow into the returns and exchange experience.

Establishing a product design foundation.

An enterprise expense-management system.

KEY WORK

Enterprise architecture

Designed information architecture and product flows that enabled onboarding of clients including Adani Group, PwC and Oxford University Press.

Design team & systems

Established the Product Design vertical, processes and delivery systems. Created a scalable design system to improve visual consistency and reduce frontend development timelines.

Qualitative research

Conducted user interviews, questionnaires and card sorting exercises.

DESIGN FOUNDATION

Research led.
Systems minded.

Practice

User experience and interface design, user flows, system design, information architecture, data visualisation and rapid prototyping.

User interviews, qualitative analysis, A/B testing, experimentation, card sorting and collaborative play-tests.

Education

National Institute of Design, Bangalore
M.Des, Information Design
2014 — 2017

IIIT, Bhubaneswar
B.Tech, Information Technology
2009 — 2013